Vaping Statistics, Facts and Prevalence

Discover the latest vaping statistics and trends! Get informed about global usage, health risks, regulations, and the future of vaping.

Leora BH Staff
December 3, 2023

How Common Is Vaping?

Vaping has experienced a significant rise in popularity over the past decade, becoming a global phenomenon. Understanding the basics of vaping and the importance of vaping statistics can provide valuable insights into this growing trend.

General Vaping Statistics

  1. According to the World Health Organization, there are currently around 1.1 billion smokers worldwide, and this number is expected to rise to 1.6 billion by 2025.
  2. The Centers for Disease Control and Prevention (CDC) report that 14.0% of adults in the United States currently use e-cigarettes.
  3. The same report found that 3.6 million middle and high school students in the United States use e-cigarettes.
  4. Vaping has become increasingly popular among young adults. A study by the National Institute on Drug Abuse found that 37.3% of 12th graders in the United States reported using an e-cigarette in the past 12 months.
  5. The global e-cigarette market is expected to reach $67.31 billion by 2027, according to a report by Grand View Research.

An Overview of Vaping

Vaping refers to the act of inhaling and exhaling vapor produced by an electronic cigarette or similar device. Unlike traditional smoking, which involves the combustion of tobacco, vaping involves heating a liquid known as e-liquid or vape juice. This liquid is typically composed of nicotine, flavorings, and other chemicals. When heated, the e-liquid turns into a vapor that is then inhaled by the user.

Vaping devices, commonly known as e-cigarettes or vapes, come in various shapes and sizes. They can range from simple, disposable devices to more advanced, customizable models. Vaping has gained popularity due to its perceived lower health risks compared to smoking, as well as its wide range of available flavors.

Why Vaping Statistics Matter

Vaping statistics provide insights into usage patterns, demographics, health risks, and regulatory measures. Researchers, policymakers, and the public can make informed decisions by analyzing these statistics. For example, youth vaping statistics can help develop targeted prevention campaigns. Vaping statistics also help assess health risks and market trends.

Global Statistics

  • The United Kingdom has the second-largest e-cigarette market, with an estimated 3.6 million vapers.
  • In Europe, approximately 7.5 million people use e-cigarettes regularly.
  • Australia has seen a steady increase in vaping, with around 240,000 regular users in 2019.
  • China is the largest producer of e-cigarettes and vaping devices globally, accounting for over 90% of the worldwide production.
  • The Asia-Pacific region is expected to experience the highest growth rate in the e-cigarette market during the forecast period from 2020 to 2027.
  • A survey conducted by Ipsos in 13 countries found that nearly half of all adult smokers had tried e-cigarettes at least once.
  • The World Health Organization estimates that global sales of vape products increased from $4.2 billion in 2013 to more than $22 billion in 2018.

United States Statistics

  • In 2020, the CDC reported that 19.6% of high school students and 4.7% of middle school students had used e-cigarettes in the past 30 days.
  • The U.S. e-cigarette market was valued at approximately $6.5 billion in 2019, making it one of the largest markets globally.
  • According to a study by the Truth Initiative, over 60% of young adults who vape are unaware that most e-cigarettes contain nicotine.
  • A report from the National Academies of Sciences, Engineering, and Medicine found substantial evidence that e-cigarette use increases the risk of ever using combustible tobacco cigarettes among youth and young adults.
  • The CDC states that more than half (50.9%) of all adult e-cigarette users in the United States are under the age of 35.
  • From 2011 to 2018, there was a staggering increase in e-cigarette use among high school students - from 1.5% to 20.8%, according to CDC data.
  • In response to growing concerns about youth vaping, several states have implemented flavor bans or raised the minimum age for purchasing tobacco products to curb access for underage individuals.

Demographic Vaping Statistics

  • The CDC reports that more men (16.7%) than women (11.3%) use e-cigarettes in the United States.
  • E-cigarette use is more common among young adults. The CDC found that 19.6% of adults aged 18-24 use e-cigarettes, compared to 11.0% of adults aged 25-44, 8.2% of adults aged 45-64, and 3.2% of adults aged 65 years and older.
  • A survey by the National Institute on Drug Abuse found that e-cigarette use is more common among white (27.8%) and Hispanic (17.4%) high school seniors than Black (8.5%) high school seniors.
  • The same survey found that e-cigarette use is more common among high school seniors from families with higher income levels.
  • A study by the University of Michigan found that teens who have tried vaping are more likely to smoke traditional cigarettes in the future.

When it comes to understanding the trend of vaping, it is essential to consider the health and safety statistics associated with this practice. This section will delve into the potential health risks of vaping and compare it to traditional smoking.

Potential Health Risks

While vaping is often marketed as a safer alternative to traditional smoking, it is not without its health risks. The long-term effects of vaping are still being studied, and emerging research is shedding light on potential risks. Some of the health concerns associated with vaping include:

  • Respiratory Issues: Vaping can cause irritation and inflammation of the airways, leading to symptoms such as coughing, wheezing, and shortness of breath. In severe cases, it can even result in lung injury, as seen in cases of vaping-associated lung injury (VALI).
  • Nicotine Addiction: Many e-cigarettes and vaping products contain nicotine, which is highly addictive. Nicotine addiction can have detrimental effects on overall health, and it is particularly concerning for young individuals who may develop a lifelong addiction.
  • Unknown Chemical Exposure: Vaping liquids, also known as e-liquids or vape juices, can contain various chemicals, including potentially harmful ones such as formaldehyde and acrolein. The long-term effects of inhaling these chemicals are still not fully understood, and additional research is necessary to assess their impact on health.
  • Battery Safety: Vaping devices are powered by batteries, and there have been cases of explosions or fires caused by malfunctioning batteries. Proper handling and maintenance of vaping devices are crucial to minimize the risk of accidents.

It is important to note that while vaping may have potential health risks, the severity of these risks can vary depending on factors such as the type of device used, the ingredients in the e-liquids, and individual usage patterns.

Comparison to Traditional Smoking

Vaping is generally considered less harmful than traditional smoking because it eliminates the combustion process that releases harmful toxins in tobacco smoke. The UK Royal College of Physicians estimates vaping to be 95% less harmful due to this absence of tobacco combustion. However, vaping still carries risks, especially for non-smokers and young individuals who may develop a nicotine addiction. Quitting tobacco and nicotine altogether is the best option for overall health improvement. Staying updated on the latest research and regulations surrounding vaping is crucial for the safety of both vapers and non-vapers.

Vaping Regulations

  • The sale of e-cigarettes to minors is illegal in the United States.
  • Several states and cities in the United States have banned e-cigarette use in public places.
  • The European Union has implemented strict regulations on e-cigarettes, including limits on nicotine content and advertising.
  • The UK has implemented regulations that require e-cigarettes to meet certain safety and quality standards.

Government Regulations

Governments have taken different approaches when it comes to regulating the use and sale of vaping products. These regulations often aim to strike a balance between ensuring public safety and allowing adult smokers to access potentially less harmful alternatives. Some common government regulations include:

  • Age Restrictions: Many countries have implemented age restrictions to prevent the sale of vaping products to minors. The legal age for purchasing vaping products varies from country to country, with some jurisdictions requiring individuals to be at least 18 or 21 years old.
  • Product Safety Standards: Governments may impose product safety standards to ensure that vaping devices and e-liquids meet certain quality and safety requirements. These standards may include guidelines on packaging, labeling, and ingredients used in e-liquids.
  • Advertising and Marketing Restrictions: To prevent the potential glamorization or appeal of vaping to young individuals, governments may impose restrictions on the advertising and marketing of vaping products. These restrictions can include limitations on the use of certain media channels and the content of advertisements.
  • Taxation: Some governments have implemented taxation on vaping products as a means to generate revenue and discourage excessive use. The taxation rates can vary significantly from country to country, and in some cases, may be comparable to those on traditional tobacco products.

Vaping Policies around the World

Vaping policies vary widely across different countries and jurisdictions. While some nations have embraced vaping as a harm reduction tool, others have taken a more cautious approach. Here are a few examples of vaping policies from around the world:

Country Vaping Policy

United States

The US has a complex regulatory landscape for vaping, with regulations varying at the federal, state, and local levels. The FDA has implemented regulations on the sale and marketing of vaping products, including pre-market authorization requirements. Several states and cities have also implemented additional restrictions, such as flavor bans and higher minimum age requirements.

United Kingdom

The UK has taken a more supportive stance toward vaping as a smoking cessation tool. Vaping products are regulated as consumer products, and they are widely available in the market. The National Health Service (NHS) even endorses vaping as an effective way to quit smoking.


Vaping nicotine-containing products for personal use is illegal in Australia without a prescription. However, regulations vary across different states and territories, with some allowing the use of nicotine e-cigarettes under certain conditions.


Vaping regulations in Canada vary by province. While the sale and purchase of vaping products are generally allowed, specific restrictions on advertising, packaging, and flavors exist. Some provinces have also implemented additional age restrictions and public use bans.

European Union

The EU has implemented the Tobacco Products Directive (TPD), which sets out regulations for vaping products. These regulations include product safety standards, advertising restrictions, and limitations on nicotine content. Member states may also impose additional restrictions.

It's important to note that vaping regulations and policies are subject to change as governments continue to evaluate scientific evidence and public health concerns. Staying informed about the latest regulations in your jurisdiction is crucial to ensure compliance and make informed choices.

In the next section, we will explore the future of vaping, including emerging trends and predictions for the vaping industry.

The Future of Vaping

As the vaping industry continues to evolve, there are emerging trends and innovations that shape its future. Understanding these developments can provide valuable insights into the direction the vaping industry is heading. In this section, we will explore some of the emerging trends and innovations in vaping, as well as predictions for the vaping industry.

Emerging Trends and Innovations

1. Pod Systems and Nicotine Salts

One of the prominent trends in the vaping industry is the rise of pod systems and nicotine salts. Pod systems offer a compact and user-friendly vaping experience, making them popular among beginners and experienced vapers alike. These devices use nicotine salts, which provide a smoother and more satisfying nicotine delivery compared to traditional freebase nicotine.

2. Flavors and Customization

Flavor variety and customization options are also driving the future of vaping. Vapers now have access to an extensive range of e-liquid flavors, including fruity, dessert, menthol, and even beverage-inspired options. The ability to personalize the vaping experience by adjusting airflow, wattage, and temperature settings adds another layer of customization.

3. Technology Integration

Vaping devices are becoming more advanced, with technology integration playing a significant role. Features such as touchscreens, Bluetooth connectivity, and firmware upgrades enhance the user experience and provide greater control over vaping settings. Additionally, temperature control and power ramp-up functions are becoming more precise, allowing vapers to fine-tune their vaping experience.

Predictions for the Vaping Industry

While the future of the vaping industry is subject to various factors, several predictions can be made based on current trends and market analysis.

1. Continued Growth

The vaping industry is expected to experience continued growth as more smokers transition to vaping and as vaping becomes more socially accepted. The increasing number of smokers looking for alternatives and the rising awareness of the potential harm reduction benefits of vaping contribute to this growth.

2. Regulation and Legislation

As the vaping industry expands, it is likely to face increased regulation and legislation. Governments worldwide are implementing measures to regulate the manufacturing, marketing, and distribution of vaping products. Striking a balance between ensuring product safety and restricting access for minors will be a key challenge for regulators.

3. Innovation and Product Development

Innovation and product development will remain crucial in the vaping industry. Manufacturers will continue to invest in research and development to improve the safety, performance, and user experience of vaping devices. This includes advancements in battery technology, coil design, and e-liquid formulation.

4. Focus on Harm Reduction

The vaping industry is expected to maintain its focus on harm reduction as a key selling point. Advocacy for vaping as a less harmful alternative to smoking will likely continue, with more research being conducted to assess the long-term effects of vaping. The development of stricter quality control standards and transparency in manufacturing processes will further strengthen the industry's commitment to harm reduction.

As the vaping industry progresses, staying informed about the latest trends and innovations is vital for both vapers and industry stakeholders. By understanding the direction the industry is taking, individuals can make informed decisions about their vaping choices and stay up-to-date with the evolving landscape.


Vaping is a complex and evolving topic with potential health risks, but it can be a safer alternative to smoking. Regulations and policies vary across different countries, so it's crucial to stay informed. The vaping industry is expected to continue growing, but increased regulation is likely. Whether or not to vape should be based on individual circumstances and preferences. Staying informed is crucial for making informed decisions about health and well-being.


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